SERVING not SELLING

SERVING not SELLING

Apr

03

Now is the time to serve not sell.

It’s a time of heroes and villains.
Toilet paper hoarders and hard-working nurses.
Good and evil.

Right now it has to be business first, brand second.

Great examples of this include: car manufacturers making ventilators and fashion brands making PPE and clinical clothing. Within the space of a fortnight, businesses have changed what they produce and/or how they conduct their business entirely.

It’s amazing how fast businesses will jump onboard when a bandwagon is hurtling through town. I’m all for businesses doing their bit and for brands having a purpose , BUT it must be from a genuine place of service & integrity or your brand will ultimately pay the price.

People are already noticing brands who are helping, and brands who are branding, and they’re wary of brands capitalising for social shares.

Be helpful. Be helpful. Be helpful. 

That seems like a good mantra for everyone just now. Many businesses have been just that. Prioritising their offerings to front-line staff, using supply-chain capabilities to get vital equipment to hospitals and diverting factory production and engineering expertise to make the things we need most (hand sanitiser anyone).

All brilliant examples of businesses knowing the right thing to do and just doing it.

Without seeking fame or fortune. 

Leave a Reply

Your email address will not be published.

OUR LATEST

As one of our Community Design Grant recipients, we would love you to share your experience working with Krush Design Co.  We donate thousands of dollars in branding, graphic design & marketing services each month, and we can only continue to do this as a small business with the support of our paid client work.  You can […]

A Little Favour

Skill, knowledge, education, connections and even money, fade into the background against the one thing that makes ideas, and more so, causes, infectious.   That one thing is passion.   Passion is the most compelling and irresistible emotion there is. Passion is at the heart of every idea that matters!   If you want to […]

The Secret to Creating Ideas that Matter

We build brands people love!
It’s been 12 months since I’ve been based at The Work Quarter while we build our new little HQ.
Here’s a snippet of a conversation with Kate from The Work Quarter…

The Work Quarter

to create a REAL difference. Changing the way we think about Charity. During a strategic planning day a few weeks ago, the facilitator shared this brilliant TED talk with the executive group, and I want to share it with everyone! I have rewatched it so many times. The points Dan Pallotta presents are truly some […]

Why we need to think differently…